The Ecom Awards Index

The world’s best online stores and the agencies behind them, ranked

Every store in the Showcase is scored on design, usability, creativity and content. Here are the leaders.

Top brands

  1. 01LickUnited Kingdom · HomePaint and wallpaper, made easy40.1POINTS8.4 avg score
  2. 02teenage engineeringSweden · ElectronicsSynths and speakers, shown like a catalogue39.4POINTS8.1 avg score
  3. 03Tony's ChocolonelyNetherlands · Food and drinkChocolate shop with a mission39.4POINTS8.1 avg score
  4. 04FfernUnited Kingdom · BeautySeasonal perfume, one release at a time39.0POINTS8.0 avg score
  5. 05FinisterreUnited Kingdom · Sport and outdoorsCold-water gear with a conscience39.0POINTS8.0 avg score
  6. 06LoveveryUnited States · Kids and babyPlay kits matched to your child's age38.6POINTS7.9 avg score
  7. 07FREITAGSwitzerland · Jewellery and accessoriesOne-off bags from old truck tarps38.3POINTS7.8 avg score
  8. 08PolèneFrance · Jewellery and accessoriesLeather bags from a Paris house38.3POINTS7.8 avg score
  9. 09TracksmithUnited States · Sport and outdoorsRunning kit with a clubhouse feel38.3POINTS7.8 avg score
  10. 10ChupiIreland · Jewellery and accessoriesIrish fine jewellery, made in Dublin37.9POINTS7.6 avg score

See the top 50 brands →

Top agencies

  1. 01DomaineNew York, United States · 14 featured storesBest work: David Protein49.8POINTS7.7 avg score
  2. 02By Association OnlyCambridge, United Kingdom · 17 featured storesBest work: Cubitts48.7POINTS7.9 avg score
  3. 03RadikalAntwerp, Belgium · 7 featured storesBest work: Serax48.4POINTS7.3 avg score
  4. 04coiStockholm, Sweden · 8 featured storesBest work: MURI47.9POINTS7.6 avg score
  5. 05Studio AlmondAuckland, New Zealand · 13 featured storesBest work: Abel47.9POINTS7.6 avg score
  6. 06Unique ParisParis, France · 10 featured storesBest work: Saint James47.9POINTS7.6 avg score
  7. 07DiffCanada, Canada · 8 featured storesBest work: Boll & Branch47.2POINTS7.4 avg score
  8. 08UnderwaterpistolLondon, United Kingdom · 5 featured storesBest work: Paxton & Whitfield44.9POINTS7.7 avg score
  9. 09AvexNew York, United States · 5 featured storesBest work: Kith43.9POINTS7.3 avg score
  10. 10Spring/SummerCopenhagen, Denmark · 4 featured storesBest work: Polène43.1POINTS7.5 avg score

See the top 50 agencies →

How the Index works

Every store in the Showcase is scored by The Ecom Awards out of 10 on four things: design (craft, typography, art direction), usability (navigation, product pages, clarity), creativity (original ideas, interaction, brand expression) and content (product information, storytelling, imagery). Scores are reviewed side by side so the same quality gets the same score.

Brands are ranked on their best project. Agencies are ranked on the average of their best three projects, plus 3 points for each further featured store (up to 15). Nobody can pay to be ranked. Businesses connected to the organisers are left out. The Index updates as new stores are featured and scored.