The Ecom Awards Index

The world’s best online stores and the agencies behind them, ranked

Every store in the Showcase is scored on design, usability, creativity and content. Here are the leaders.

Top brands

  1. 01Jacques Marie MageUnited States · Jewellery and accessoriesLimited-edition eyewear with an editorial product page40.1POINTS8.4 avg score
  2. 02Assembly CoffeeUnited Kingdom · Food and drinkA Brixton roaster that sells coffee like single-origin releases39.8POINTS8.3 avg score
  3. 03KoffirachaUnited Kingdom · Food and drinkCoffee-infused hot sauce with two bottles and a lot of noise39.8POINTS8.3 avg score
  4. 04PedestalDenmark · HomeDanish TV stands in ten colours39.4POINTS8.1 avg score
  5. 05AbelNew Zealand · BeautyNatural perfume made with biotechnology39.0POINTS8.0 avg score
  6. 06Escape CoffeeCanada · Food and drinkMontreal specialty roaster with a travel-poster look39.0POINTS8.0 avg score
  7. 07Normal Phenomena of LifeUnited Kingdom · OtherBio-based objects catalogued like lab specimens39.0POINTS8.0 avg score
  8. 08PostevandDenmark · Food and drinkDanish tap water in plant-based cartons39.0POINTS8.0 avg score
  9. 09VERMILLIONJapan · Jewellery and accessoriesTalisman jewellery sorted by star sign and stone39.0POINTS8.0 avg score
  10. 10WosetJapan · Kids and babyChildren's art tools named after their imaginary makers39.0POINTS8.0 avg score

See the top 50 brands →

Top agencies

  1. 01coiStockholm, Sweden · 4 featured storesBest work: by Crea47.0POINTS7.7 avg score
  2. 02MOUTHWASHLos Angeles, United States · 4 featured storesBest work: Woset45.1POINTS7.6 avg score
  3. 03Good CityCopenhagen, Denmark · 2 featured storesBest work: Pedestal42.2POINTS8.1 avg score
  4. 04Louis PaquetMontreal, Canada · 2 featured storesBest work: Escape Coffee41.7POINTS7.9 avg score
  5. 05DashLondon, United Kingdom · 4 featured storesBest work: Kindred of Ireland41.6POINTS7.5 avg score
  6. 06By Association OnlyCambridge, United Kingdom · 3 featured storesBest work: P44840.7POINTS7.7 avg score
  7. 07Aristide BenoistUnited States, United States · 1 featured storeBest work: Jacques Marie Mage40.1POINTS8.4 avg score
  8. 08Source.parisParis, France · 1 featured storeBest work: Jacques Marie Mage40.1POINTS8.4 avg score
  9. 09Alicia BlázquezMadrid, Spain · 1 featured storeBest work: Assembly Coffee39.8POINTS8.3 avg score
  10. 10Too GallusGlasgow, United Kingdom · 1 featured storeBest work: Koffiracha39.8POINTS8.3 avg score

See the top 50 agencies →

How the Index works

Every store in the Showcase is scored by The Ecom Awards out of 10 on four things: design (craft, typography, art direction), usability (navigation, product pages, clarity), creativity (original ideas, interaction, brand expression) and content (product information, storytelling, imagery). Scores are reviewed side by side so the same quality gets the same score.

Brands are ranked on their best project. Agencies are ranked on the average of their best three projects, plus 3 points for each further featured store (up to 15). Nobody can pay to be ranked. Businesses connected to the organisers are left out. The Index updates as new stores are featured and scored.