Gaming-collaboration fashion with a game-like interface

Why we featured it

ARK/8 borrows the language of a game HUD without letting it get in the way of shopping: product details sit in notched, tab-shaped panels either side of the model, and a monospaced footer reads out your session time, cursor position and timezone. The art direction switches with each collaboration, from painted Elden Ring landscapes to night-time street shoots, while the product pages stay calm and thorough.

Worth stealing

• Product information held in notched, tab-shaped panels either side of the model image
• Limited edition badges on product pages, such as Edition of 199
• Size guide with garment measurements in cm or inches and the height and size of both models
• Materials section naming the fabric and the Portuguese manufacturer
• Collection pages for game collaborations such as Elden Ring, Metal Gear Solid Delta and Call of Duty
• Footer readout of session timer, cursor coordinates, platform and timezone