A Brixton roaster that sells coffee like single-origin releases

Why we featured it

Assembly treats each coffee as a numbered release, with dark studio photography, an italic serif voice and a running count of coffees launched. The product pages are unusually thorough, setting producer, region, variety, terroir and process out as a data sheet and then recommending specific brewers ranked Best, Great and Very good. It feels like a specialist's shop rather than a catalogue.

Worth stealing

• Header counter showing the number of coffees released since launch
• Featured hero listing new releases in an italic serif menu beside the product photograph
• Product pages with a spec block for producer, region, variety, terroir and process, plus tasting notes
• Size options with price per kilo and savings shown, grind selector and a paid hand-written gift card option
• Recommended brewing section ranking brewers as Best, Great and Very good with links to buy them
• Mega menu that sorts coffee by brew method, process and collection, alongside SCA training courses