Berner Kühl

Why we featured it

Berner Kühl's store borrows the language of an archive: every garment carries a catalogue code, sections are numbered and the brand signs off with the coordinates of Copenhagen. Restrained Helvetica-style type and generous white space let the photography and the lookbook grid carry the page.

Worth stealing

• Numbered homepage frames showing products with catalogue codes such as 2-42O53 Zip Coat Cylinder 009 Black
• Brand line set with Copenhagen's coordinates, 55.6761° N, 12.5683° E
• AW26 lookbook grid of full-length model shots linking to products
• Editorial blocks on Scottish-made outerwear and a self-published photobook
• Pared-back product page with size buttons, add to cart and More Outerwear suggestions
• Footer with a live date and time stamp and a slide-out cart