Engineered umbrellas from New Zealand

Why we featured it

Blunt treats an umbrella like a piece of engineering, and the store follows suit with specifications, a model comparison and a membership that covers repairs and extended warranty. The homepage grid is bright and easy to scan by model and colour, and each product page shows exactly how its size and weight compare with the rest of the range.

Worth stealing

• Comparison of the Neo against the Metro, Classic, Exec and Sport models on the product page
• Specifications for open diameter, closed length, weight and UPF rating
• B Hub membership offering extended warranty, repairs and order tracking
• Shop by model, limited editions, beach umbrellas, UV umbrellas and dog jackets
• Customer photos in the product gallery
• Regional stores for New Zealand, Australia, the UK and the US