New York handbags with resale and rewards built in

Why we featured it

Brandon Blackwood's store puts the bags front and centre, with each signature line (Nia, Bamboo B, Kendrick Trunks) given its own collection. Around the shop sits a proper brand ecosystem: a resale programme paying back in store credit, a points club and a companion app.

Worth stealing

• Homepage organised by signature lines such as the Nia Edit, Bamboo B and Kendrick Trunks
• Resale programme offering brand credit for pre-owned bags
• 'Join the Club' points programme explained in three steps on the homepage
• Colour switching on product pages with materials, hardware and dimensions listed
• Brandon Blackwood app promoted for iOS and Android
• Collaborations such as the '47 Yankees hats merchandised alongside the bags