Small-batch BBQ sauce with a loud, illustrated shop

Why we featured it

Bucks Sauce treats four bottles of BBQ sauce like a product launch: each flavour gets its own colour, fruit and carousel slide, and the copy is as blunt as the branding. Product pages break the sauce down into taste profile, pairings and ingredient cards, so the personality never gets in the way of buying.

Worth stealing

• Homepage carousel cycling through the four sauces with fruit cut-outs around each bottle
• Build-your-own 3-pack that saves $4, offered on the homepage and product pages
• Product pages with taste profile and 'pairs with' panels beside the add to cart
• Choice of a single 16oz bottle or a 3-pack on each product
• Ingredient cards for no corn syrup, no seed oils, no additives and gluten free
• Store finder and a separate wholesale page for retailers