London spectacles with virtual try-on

Why we featured it

Cubitts turns buying glasses online into something you can do with confidence: frames come in several widths, and The Speculator lets you try them on your own face. Lens options and delivery times for each lens type are set out plainly.

Worth stealing

• The Speculator virtual try-on
• Frames offered in S, M and L widths with measurements
• Prescription and lens options including ZEISS coatings
• Delivery times listed per lens type
• Eye test and bespoke frame booking
• Artist collaborations such as Cold War Steve