Recycled fashion with a purpose

Why we featured it

Menus split cleanly into women, men, sport and denim, so shoppers find their range fast. The recycled-materials story and the foundation's ocean work are presented plainly, not as a sales pitch. Large editorial photography keeps it feeling like a fashion brand first.

Worth stealing

• Women, men, sport and denim ranges
• Upcycling the Oceans foundation pages
• B Corp and sustainability report
• Size guide and washing tips
• Store finder
• Five language versions