Circular denim you can lease

Why we featured it

Jeans are sorted by fit, from barrel to slim, which is how most people actually shop for denim. The lease and recycling schemes are in plain view and explained simply, so the circular model is part of shopping rather than a side page.

Worth stealing

• Denim sorted by fit
• Lease a Jeans rental scheme
• Return old jeans for recycling
• Fit guide and denim care guide
• Store locator for stockists
• Gift cards