Design-led coffee kit from San Francisco

Why we featured it

Fellow sells kettles, grinders and brewers with the same calm, product-first photography the hardware itself is known for. Product pages do the explaining well: clear specs, expandable feature notes and a large body of buyer reviews sit alongside ready-made bundles, so it is easy to work out what to buy together.

Worth stealing

• Shop-by-category grid on the homepage covering coffee makers, kettles, grinders, espresso, matcha and drinkware
• Bundle + Save kits such as a Build Your Own Brew Bar set, with the saving shown against each bundle
• Fellow Drops, a text-message coffee service that suggests a featured coffee every Tuesday
• Product pages with colour and burr options, detailed specifications and an expandable FAQ
• Review section with nearly 1,000 reviews on the Ode grinder and a summary of what buyers rate it for
• Optional gift box and note add-on for $7.50