Cold-water gear with a conscience

Why we featured it

The menus are deep but well ordered, splitting clothing, accessories and gifts cleanly for men and women. Repairs, pre-loved and trade-in sit in their own Lived & Loved section rather than being buried in the footer. Stories, films and the podcast give the product real context.

Worth stealing

• Lived & Loved hub for repairs, pre-loved and takeback
• Yulex wetsuit rental
• Gift wrapping and gift note in the basket
• Size guide and trade-in pages
• Stores page and collaborations menu
• Impact section with carbon footprint and B Corp pages