Swedish cleaning products with 1913 charm

Why we featured it

Häxan turns household cleaning into something with character, using a chunky serif, warm yellow buttons and photos of labelled bottles on a pantry shelf. The shop is easy to navigate by job, and product pages show multi-buy savings, 4-litre refills and ready-made cleaning kits.

Worth stealing

• Serif-led branding with a pantry-shelf hero and bright yellow calls to action
• Shop organised by task: everyday, tougher dirt, polishing and cleaning kits
• Multi-pack discounts (2-pack and 3-pack) on the product page
• 4-litre refill versions offered next to the spray bottles
• Room-by-room cleaning guides and a pH explainer under Städa med Häxan
• Star reviews on products and a strip of the supermarkets that stock it