Illustrated porcelain and homeware from Ghent

Why we featured it

helen b's hand-drawn characters spill across the whole store, from the hero to the navigation, so it feels like the brand rather than a template. You can shop by room or by theme, and each product page gives honest practical detail like size, volume and dishwasher safety.

Worth stealing

• Hand-drawn illustrations and handwritten headlines worked into the layout
• Shop by room (kitchen, bathroom, office) or by theme such as cats and dogs or quote cups
• Gift ideas section for birthdays and motivation, plus gift cards
• Product pages with height, diameter, volume and dishwasher, oven and microwave safety
• Matching items from the same illustration shown together
• Free-shipping progress message and a professionals login