Connected rowers sold with the membership built in

Why we featured it

Hydrow sells expensive fitness hardware and makes the decision easier by showing the rower, membership and extras as clear packages with the saving on each. The product pages spend as much time on the workouts and coaching as on the machine, which is what customers are really buying.

Worth stealing

• "Select Your Setup" configurator with Rower Only, Starter, Training and Elite bundles
• Each bundle itemises rower, membership length, mat and coaching with per-item savings
• Monthly finance price shown next to the full price
• Compare Rowers link to help choose between Arc, Wave and Origin
• Tabbed product details for membership, financing, delivery and set-up, and trial and returns
• Workout content shown by location and discipline, from on-water rows to Pilates