French haircare with a three-question product finder

Why we featured it

Lazartigue puts its product finder on the homepage: pick your hair type, a product type or a concern and it narrows the range. The lab-glassware art direction suits the brand, and product pages explain ingredients and several ways to use each formula.

Worth stealing

• Homepage "Trouver mon produit" finder by hair type, product or concern
• Shop by hair type (curly, fine, blonde, white and more) as well as by product line
• Product pages listing key botanical oils and their origins, plus six ways to use the oil
• Customer reviews with star ratings on product pages
• Subscription option and loyalty points shown on the product page
• Lazartigue Lovers loyalty programme and eco-refill products