A Warsaw fashion house's headless boutique

Why we featured it

The Magda Butrym boutique is built headless on Shopify with a Next.js front end, which lets it behave like a luxury house site: runway film first, then a cut-out product row and large black-and-white campaign tiles. A thin, widely spaced serif wordmark and small sans-serif labels keep the pages quiet, so the clothes carry the design.

Worth stealing

• Runway video hero with play and sound controls and a Discover link to the current collection
• Row of cut-out product images directly under the hero, each linking to the product
• Two-by-two black-and-white campaign tiles leading to tailoring, dresses and knitwear
• Collection pages showing price and available sizes under each item, with a filter
• Product pages with size selector, size guide, Add to bag and a Complete the Look row
• Oversized footer wordmark spanning the full page width