Tokyo bean-to-bar chocolate

Why we featured it

Minimal's store makes chocolate feel as considered as coffee: each bar has a flavour chart, origin notes and a drink pairing. Two subscriptions, a membership programme and a strong gifting section are clearly laid out, and the design stays clean throughout.

Worth stealing

• Bars grouped by flavour profile: nutty, fruity, savoury, high cacao and classic
• Flavour chart, origin, roast and grind details on each bar
• Drink pairing suggestion on the product page (orange wine with the Arhuaco bar)
• Two subscriptions: a monthly Chocolate Addict Club and a daily 30 Days Chocolate
• Gift wrapping, carrier bags and e-gifts
• Customer reviews with star breakdowns