A Los Angeles 'new drugstore' with a soft, object-like interface

Why we featured it

OEM builds its store from rounded, pill-shaped and oval panels that feel like the products themselves, mixing 3D product renders, film stills and small live widgets on a pale background. The playful layout never hides the shopping: each tile is labelled with the product name, and product pages are clear about ingredients, pricing and subscription options.

Worth stealing

• Homepage collage of rounded, pill and oval image masks, each labelled with a numbered product name
• Live widget showing Los Angeles time, temperature, wind and air quality index
• Mission statement set in large gradient type with a pill-shaped Our Vision button
• Journal and events cards (including an RSVP card) placed inside the same collage as products
• Product page with Buy once or Subscribe + Save, choosing delivery every 2, 4 or 6 weeks
• At a glance ingredient chips and a full ingredient list on product pages