Electric toothbrushes with refills on a plan

Why we featured it

quip makes a refill business easy to understand: every bundle page shows exactly what each item will cost on its three-monthly plan before you add it to the cart. Product pages are thorough without being cluttered, with a plain what's-in-the-box list, the brush modes explained and a long, genuinely useful FAQ.

Worth stealing

• Bundle pages let you choose colour, material and pack size for each item, with the refill charge for each spelled out ('$8 for a brush head refill every 3 months')
• Homepage 'Better together' row of ready-made bundles (Rev, Ultra Lite, Family Sonic Set, Kids Complete) with savings shown
• Brush quiz to match you with a toothbrush
• quip Perks credits earned on every subscription, explained alongside 'edit, skip or cancel anytime'
• Product pages list what's in the box, press awards and a detailed FAQ comparing Ultra Lite with Ultra and the original brush
• Store locator and a separate section for dental professionals in the header