Roberto Collina

Why we featured it

Roberto Collina uses a restrained split-screen layout with a short paragraph beside each image, so the knitwear reads like an Italian mill's lookbook. Product pages describe the yarn and knit construction, and include a simple softness, warmth and weight indicator.

Worth stealing

• Split-screen homepage with Man and Woman panels and short descriptive copy
• Essentials collection of core pieces
• Inside R.C. section covering product care and the Slow Fiber philosophy
• Softness, warmth and weight indicators on product pages
• Yarn composition, model height and size worn
• Styled outfit suggestions and a showroom page