Rollie

Why we featured it

Rollie's store is bright and simple to shop by shoe type, with every style shown from the side and front so you can compare shapes quickly. The homepage mixes new arrivals with an artist-in-residence feature and a look at the Fitzroy flagship, which gives the brand more character than a plain grid.

Worth stealing

• Menus split by women's and men's shoe types, from sandals and mules to derbies and slippers
• Side and front profile images on every product card
• Six-plus image gallery on product pages, including on-foot shots
• "Complete the look" and "You may also like" rows on product pages
• Artist-in-residence feature and a "Footnotes" journal
• Archive section and store locator