Pasta-shaped gold jewellery with a sense of humour

Why we featured it

Àpini pairs a deep plum and cream palette with a large serif display face, so the store feels closer to an independent magazine than a jewellery catalogue. The playful side of the brand comes through in art direction rather than gimmicks: rings named after pasta dishes, a brand block where the words Intimate, Essential and Playful drift around a cloche, and a scrolling magazine banner.

Worth stealing

• Split-screen hero pairing jewellery on the body with a still life, under an italic serif headline
• Collection switcher between the Bàlocchi and Pastài lines with a product carousel and wishlist hearts
• Brand values section with Intimate, Essential and Playful set in large type around a cloche image
• Scrolling MAGAZINE banner leading into editorial stories, including a Bespoke service
• Product pages with material and ring-size selectors and expandable materials, production and care panels
• Rings collection named after pasta dishes, from Spaghetti Cacio e Pepe to Tubetti Brillante