Fine jewellery on a quiet, broken grid

Why we featured it

INO sets its silver and gold pieces on pale grey tiles in an asymmetric grid, mixing small and oversized images so the shop page reads like a printed lookbook. Pill-shaped navigation echoes the rounded forms of the rings, and small touches such as the live gold and silver price per gram make the brand feel considered rather than decorated.

Worth stealing

• Asymmetric product grid that mixes small and large tiles with generous white space
• Pill-shaped navigation items and a rounded filter control for necklaces, rings, bracelets and ears, gold or silver
• Footer showing the current price per gram of 14k gold and 925 silver
• Product pages with a written description of how each piece is made and set
• Ring size guide converting INO sizes to US/CA and UK/AUS sizes
• Add to bag on product pages with prices shown in the shopper's currency