Belgian wine shop with a digital sommelier

Why we featured it

BOIR brings a friendly, bookish look to a large drinks range, with serif headlines and illustrated tiles. It is packed with help for choosing: a 24/7 chat sommelier, tasting notes, serving temperature, glass type and food pairings on every bottle.

Worth stealing

• Homepage tiles for new top wines, a producer in the spotlight and a chat-based digital sommelier
• Menu for wine, alcohol-free, beer, aperitifs, glassware and gifts
• Tasting profile, grapes, region and a BOIR score on every wine
• Serving temperature, glass type and food pairings listed per bottle
• BOIR points loyalty scheme and a separate events calendar of tastings
• Collect at pick-up points or home delivery