Organic Danish chocolate and flødeboller

Why we featured it

Summerbird lets big, glossy food photography do the selling, with a seasonal hero that changes the mood of the whole homepage. The shop is split the way people actually buy chocolate, by bars, filled chocolates, flødeboller and calendars, and the product pages make gifting easy without any extra steps.

Worth stealing

• Seasonal homepage hero with full-bleed product photography (a Halloween edition when captured)
• Shop menu split by filled chocolates, flødeboller, bars, nuts, specialities and pre-order Christmas calendars
• Free personal greeting card of up to 270 characters on the product page
• Option to choose a future shipping date before adding to basket
• Summerbird Club membership and a separate business (B2B) portal
• "Other customers also viewed" row of a dozen bars under each product