Montreal micro-roaster with a cartoon streak

Why we featured it

Binocle's store is built around a huge warped wordmark, a rotating circular badge and hand-drawn characters on a saturated yellow, which makes a small roaster instantly recognisable. Under the fun, the structure is tidy: rounded cards with arrow buttons lead to coffees, subscriptions and the climate mission, and the coffee list keeps origin, format and price in one clear row.

Worth stealing

• Oversized distorted BINOCLE wordmark with a circular Café Climatopositif badge on the homepage
• Illustrated characters and a scrolling Torréfacteur de l'année ticker
• Rounded link cards with large arrow buttons for the mission and subscriptions
• Coffee list showing single origins and blends with an Ajouter button and price on each row
• Tasting box of six 125 g coffees alongside 300 g and 1 kg formats
• Boutique section for a PONY x Binocle clothing collaboration made in Montreal