Damso's tour merch on a click wheel

Why we featured it

Damso's merch store is steered with an on-screen click wheel borrowed from the classic iPod: the arrows spin a carousel of cut-out garments and the centre button opens the product. It is a single, well-judged idea carried through the whole site, and the World section extends it with a file-style archive of videos and notes.

Worth stealing

• On-screen click wheel with Menu, back, forward and centre buttons that drives the whole store
• Horizontal carousel of cut-out garments, with the current product name shown top right
• Product cards opening over the carousel with image progress bars and a Plus d'infos panel
• Size dropdown with clear out-of-stock state per size
• World section laid out as files (.mp4, .txt) for videos and notes
• Tournée link to tour ticketing next to the shop