Detroit modular furniture you configure yourself

Why we featured it

Floyd sells modular beds, sofas and shelving, and the product pages work like a simple build tool: choose size, fabric and hardware, and the price and savings update as you go. The site explains the system behind the furniture clearly, so it is easy to see how add-ons fit together over time.

Worth stealing

• Step-by-step build panel on product pages for size, upholstery fabric and hardware colour with a running subtotal
• Fabric options from Crypton and Kvadrat with a compare tool for swatches
• Member pricing shown next to regular pricing, with a paid membership offering 20% off
• Made-to-order lead time shown on the product page
• Tabs for product info, dimensions, materials and FAQ
• Trade and contract programme and a Stay Floyd holiday bungalow furnished with the range