New Zealand boutique for international designers

Why we featured it

Muse is a multi-brand boutique, and its store feels like a well-edited shop floor rather than a marketplace. You can browse by designer or category, the product pages convert sizes between four systems and show the model's height, and 'shop the look' pairs each piece with others from the same label.

Worth stealing

• Designer directory with labels such as KHAITE, Nili Lotan, Tibi and DÔEN
• Size chart converting between NZ-UK, US, Australian and Italian/French sizes
• Garment length, sleeve length and model height on product pages
• "Shop the look" pairings from the same designer
• Stock status with contact options for boutiques in Ponsonby, Newmarket and Arrowtown
• Personal shopping service and "Wedding Guest" edit