Normal Phenomena of Life

Why we featured it

NPOL treats its shop like a research archive: every product carries a serial code and is filed by the organism behind its material, so a jacket, a lamp and a serum sit side by side on the same logic. The layout is spare and typographic, with a toggle that lets you browse the range as a clean index or as a longer story, and product pages give as much room to the science and the collaborators as to the price.

Worth stealing

• Shop as Index or Story toggle on the All Products page
• Each product labelled with an NPOL serial code pill, such as 000105 0001 01 001
• Product listing shows the collection and the organism behind each item, for example Bacteria
• Product pages set out organism, material innovation, limited edition batch size, collaborators and impact
• Split homepage hero pairing a product shot with a journal story on biophilic design
• Slide-out cart showing SKU and subtotal before handing over to Shopify checkout