Post Familiar

Why we featured it

Post Familiar treats each wine as its own small publication: product pages switch to a colour scheme of their own, open with the collaboration number in large type and follow with a long essay from the winemaker. Around that sits a strict black-and-white frame, with the four navigation links pinned to the corners of the screen.

Worth stealing

• Full-screen 21+ Y/N age gate set in large type
• Navigation pinned to the four corners of the screen (PF, Menu, Shop, Bag)
• Each wine page has its own colour scheme and collab number, such as red-on-black for PF-19 Carbonic Gamay
• Bottle quantity picker from 1 to 12 with low-stock and sold-out labels
• Tasting note, grape, place, producer and ABV listed before a long-form winemaking essay
• Countdown to the next seasonal release and a wine club with a waitlist