ORDER #01-0249 · STOREFRONT

Danish tap water in plant-based cartons

for Postevand

FEATUREDIn the Showcase
Homepage of Postevand, built by Good City

Why we featured it

Postevand sells water with the restraint of a Scandinavian design object: a thin-ruled grid, small uppercase labels and a huge wordmark across the hero photograph. The product page keeps ordering to a simple box counter for each carton size, and the packaging story is told with plain numbers and a part-by-part breakdown of cap, carton and lining.

Worth stealing

  • Full-width hero photograph with a giant Postevand wordmark and B Corp mark
  • Thin-ruled grid layout for navigation and the product listing
  • Box-of-24 quantity steppers for both carton sizes on one product page
  • Lifecycle study figures (97% plant-based, 18% lower climate impact) with a cited footnote
  • Cap, carton and lining explained one part at a time
  • Separate routes to buy online, find a stockist or become a reseller

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