Danish tap water in plant-based cartons

Why we featured it

Postevand sells water with the restraint of a Scandinavian design object: a thin-ruled grid, small uppercase labels and a huge wordmark across the hero photograph. The product page keeps ordering to a simple box counter for each carton size, and the packaging story is told with plain numbers and a part-by-part breakdown of cap, carton and lining.

Worth stealing

• Full-width hero photograph with a giant Postevand wordmark and B Corp mark
• Thin-ruled grid layout for navigation and the product listing
• Box-of-24 quantity steppers for both carton sizes on one product page
• Lifecycle study figures (97% plant-based, 18% lower climate impact) with a cited footnote
• Cap, carton and lining explained one part at a time
• Separate routes to buy online, find a stockist or become a reseller