Polo shirts with a skull-and-crossbones bunny

Why we featured it

Psycho Bunny keeps a lot of colours and sizes easy to shop: every size is shown on the product cards, and each colour of a style links to the others from one product page. Short, cheeky copy ('Predictable? Pass', 'Conventional? Hardly.') gives a polo shop some personality without getting in the way of the products.

Worth stealing

• Size options for every product listed directly on the homepage and collection cards
• Colour variants kept as separate products but linked together on one product page with swatches
• Shop by Colour row (red, green, white, black) and a 'Buy 2 Classics, get 15% off' offer applied in the cart
• Buy online, pick up in store with a store selector on the product page, plus a store locator in the header
• Product pages pair the item with accessories ('Pairs with') and add 'Frequently Bought Together' and a shop-by-category row
• Athlete collaboration (Lane Hutson x Psycho Bunny) and a 'New to the Brand? Start Here' edit for first-time visitors