Underwear sold on fit, fabric and a fly

Why we featured it

Tommy John sells underwear by explaining the details that matter: the fabric blend, the inseam, the waistband and its horizontal fly all get their own space on the product page. Reviews are summarised by topic so you can see what people say about fit or fabric at a glance, and the returns promise sits right next to the price.

Worth stealing

• Product pages break out fit and material: model height and size, inseam, fabric composition and care
• 'We Obsess Over Every Stitch' section explaining the horizontal Quick Draw fly and stay-put waistband
• Review summary grouped by topic (fit, feel, material) with percentages, above thousands of individual reviews
• Sizing chart and a fit recommendation tool on the product page
• Best Pair Guarantee: a refund or exchange on a first purchase even if it has been worn
• Homepage features professional American football linemen with their quotes and 'Shop His Comfort' links