Japanese matcha and tea from New York

Why we featured it

UnD builds its identity into the interface: the split 'Un' and 'D' logotype frames the navigation, with the menu literally sandwiched between the two halves. Product pages pair bold condensed type on flat colour with long-form writing on origin and processing, and a simple taste-profile chart that makes different matcha grades easy to compare.

Worth stealing

• Split 'Un … D' logotype that frames the navigation bar
• Homepage video tiles of Japanese landscapes and ingredients
• Flat-colour product panels with oversized condensed product names
• Sticky bottom bar with price and a pre-order button
• Taste-profile scale for umami, sweetness, bitterness, astringency and body
• Pre-order shipping note, plus links to wholesale sizes for cafés