Abel

Why we featured it

Abel explains natural perfumery without the fog that usually surrounds fragrance. Each perfume lists its full ingredient story, including which notes are upcycled or made with biotechnology, and a discovery set lets you try three minis with a credit towards a full bottle.

Worth stealing

• Shop by scent type: fresh, floral, amber and woody
• Fragrance finder quiz on the homepage
• Discovery set of three minis with credit towards a full bottle
• Top, heart and base notes on each product
• Ingredient-by-ingredient transparency, including upcycled and biotech ingredients
• Explore section on biotechnology, transparency and the brand story