Troye Sivan's fragrance house, laid out like a zine

Why we featured it

TSU LANGE YOR uses a fixed left-hand index in tiny monospaced type and heavy uppercase statements, which gives the store the feel of an art publication. Photography alternates between black-and-white film stills and saturated product shots, and the navigation groups items by scent as well as by product type.

Worth stealing

• Fixed left-hand index listing discovery sets, shop categories, scents and journal notes
• Large uppercase manifesto blocks between image pairs
• Navigation by individual scent such as Sage's Rose, Luca and Pool as well as by product type
• Discovery sets including a six-vial collection in a wooden pill box
• Objects and textiles alongside eaux de parfum, such as a hand-cast incense holder
• Product reviews with star rating on each product page