A lip balm brand built like a film title sequence

Why we featured it

Bedouin's Daughter uses grainy film footage, a heavy yellow serif wordmark and typewriter labels to give a single lip balm range a whole world of its own. The shop itself stays simple: every shade can be added to the bag from the homepage, and the product page moves from shade picker to ingredients to a scattered gallery of real-life shots.

Worth stealing

• Full-bleed video hero under an oversized serif wordmark
• Shade carousel on the homepage with add to bag on every card
• Product page shade switcher grouping new, limited and original shades
• Signature 3D finish explained in three parts: natural volume, high shine and conditioning
• Numbered ingredient notes for Brazilian pink pepper, hyaluronic acid and shea butter
• Sign-up offer that asks what you are shopping for before giving the discount