Swedish fragrance told through texture and season

Why we featured it

Björk & Berries uses close-cropped texture photography, fur, suede, bark, to describe scents that are hard to show on a screen. All-lowercase type and generous white space keep it calm, and the artefacts range sits in the same grid as the perfumes.

Worth stealing

• Shop-by-scent menu listing each fragrance family by name
• Scent notes set as large spaced type over lifestyle photography
• Artefacts collection of sculptural Studio Formbart pieces sold beside the perfumes
• Product cards show weight or volume as well as price
• Discovery sets in signature and artisan editions
• Complimentary fragrance sample offered with every order