New Zealand cashmere for women and men

Why we featured it

Elle & Riley keeps a narrow cashmere range and presents it calmly, with menus that let you shop by garment and by neckline. Product pages cover the practical questions well, with fit notes, the model's size, a size guide in three regions and clear care instructions, plus a matching piece suggested underneath.

Worth stealing

• Menus by category and by neckline (crew, V-neck, turtleneck)
• "Birch" undyed cashmere collection and a "Language of Cashmere" story page
• Fit note and model size on each product, with a size guide covering NZ/AU, US and EU
• Care instructions on the product page with a link to a longer care guide
• Matching-piece cross-sell under the product, such as a cable scarf with the cable polo
• Prices in NZD, AUD or USD