Luxury cushions sold with a stylist's eye

Why we featured it

Floof sells decorative pillows with the confidence of a fashion label: saturated campaign photography, a mix of condensed sans and italic serif, and a quality section where fabric shots sit inside blob and speech-bubble shapes. Browsing is well thought through, with sets, curated looks and filters by size, pattern, material and colour all in the menu.

Worth stealing

• Campaign hero with model and pillow shot against a red desert set
• Mega menu filtering pillows by size, pattern, material and colour
• Pillow sets priced as bundles with the saving shown against the separate total
• Style tabs such as Make a Statement and Add a Touch of Polish above a best-seller carousel
• Quality section using cut-out shapes to explain fabrics, fill, hems and hidden zips
• Talk to a Designer service for free styling help