A throw blanket brand run like a fashion house

Why we featured it

Cocoon presents a single product, a plush throw, with the pacing and restraint of a fashion label: full-bleed film, oversized serif headlines and numbered colourways. The hand-built theme lets the collection switch between a product grid and a lookbook view, and the colourway quiz gives undecided shoppers a clear route in. Everything stays calm and legible, so the texture of the product does the talking.

Worth stealing

• Full-bleed film hero with oversized serif headline and two clear entry points: Shop all and Find my blanket
• Every colourway numbered like a collection piece (No. 008 Loam, No. 015 Primrose Stripe)
• Collection page toggles between a Product grid and a Lookbook view
• Interactive quiz that recommends a blanket
• Product page with size selector, bundle pricing note (15% off two, 20% off three or more) and Add to bag button showing the price
• Verified reviews listed on the product page with the colourway each reviewer bought