Swedish furniture maker with an architectural, calm store

Why we featured it

by Crea is laid out like an interiors magazine: large interior photography, a light serif and plenty of space, with each category introduced by a single line of copy. Product pages go deep without clutter, with a 3D view, a designer quote and folded sections for dimensions, materials, care and spare parts.

Worth stealing

• Full-bleed interior hero with a thin serif headline and category tiles for bar stools, furniture and outdoor
• Country and currency welcome panel stating duties, VAT and shipping time up front
• Collection filters for seat height, back type, material and colour
• Product pages with a 3D view, seat height options, ship date and a quote from the designer
• Try-at-home offer with free return, plus a materials library and free material samples
• Journal of long-form home features from Sweden, Denmark and South Tyrol