Koffiracha

Why we featured it

Koffiracha sells just two sauces, so the site makes each one an event: huge stacked headlines, bottles tumbling across the screen as you scroll and a loud lime-and-black palette carried right through to the product page. The copy is as playful as the motion, and the product page still covers ingredients, nutrition and recipes properly.

Worth stealing

• Oversized kinetic headlines ('Spicy, tangy, sweet', 'Pour pour pour') with the bottle moving through the type on scroll
• Scrolling quote wall of chefs and press, from Bloomberg UK to Big Zuu
• Chilli-icon heat rating beside the price on each product
• Accordion answering what's in the sauce, nutrition per 100g (including caffeine), heat and sweetness
• 'Made 4 U' recipe cards with cooking times and plant-based tags
• Looping marquee of product claims such as lightly caffeinated and plant based