Lick

Why we featured it

Lick lets you shop paint by colour, mood, finish or room, which suits people who don't know colour names. Peel-and-stick samples, a colour quiz and booked consultations take the guesswork out of choosing. The layout is bright and calm, with plenty of room around the swatches.

Worth stealing

• Shop paint by colour, mood, finish or room
• Colour quiz
• Paint and wallpaper samples with sample bundles
• Digital colour chart
• At-home, virtual and in-store colour consultations
• Stockists page and trade programme