Danish denim and tailoring with shop-the-look

Why we featured it

Mos Mosh runs three labels from one store without it feeling crowded, opening on a split women and men hero. Product pages are full of useful fit advice, such as telling you to size down, and a shop-the-look row lists every piece worn in the photos with prices.

Worth stealing

• Split-screen homepage with separate entrances for women and men
• Three labels in one store: Mos Mosh, Mos Mosh Gallery and Heyanno
• Fit notes such as "Large in size. We recommend going down a size" with model height
• Shop-the-look row listing each piece worn in the product photos
• Members programme showing points earned on each product
• ReLoved buy-back scheme for secondhand pieces, plus jeans fit guides