Illustrated shop for drinkable hot-spring powder

Why we featured it

Rururu Onsen sells hot-spring powder from a family inn, and the site explains it through a single illustrated character who drinks, eats and bathes in the spring water. The kraft-paper colours, hand-drawn type and animated steam give a small product a lot of personality without getting in the way of buying.

Worth stealing

• Illustrated hero character sitting in a spring-water puddle with rising steam
• Drink, food and bath panels explaining three ways to use the powder
• Custom lettering for the brand name built from the る character
• Product grid with the inn's own powders, soaps, cups and postcards
• Product pages listing contents, ingredients, shelf life and storage
• Curtain-style noren divider in black and white between sections