A Tokyo sauna brand with a sense of humour

Why we featured it

Sauvenir sells sauna hats and bags with the tone of a zine: bold kanji titles over staged photography, scrolling emoji ticker strips and a floating pill-shaped menu. It is playful throughout, down to the looping Add Cart button, but the store itself stays simple to use.

Worth stealing

• Large kanji title set over a staged sauna scene on the homepage
• Floating pill-shaped navigation with Top, Store, Issue and Buy
• Stacked emoji ticker strips announcing collaborations and prices
• Customer comment carousel at the top of product pages
• Colour switch between black, navy and white on the sauna hat
• Looping marquee Add Cart button