New York womenswear with a full runway archive

Why we featured it

Ulla Johnson's store is built for browsing as much as buying: dresses can be shopped by length, occasion or colour, and every season from Resort 2025 onwards is still there to explore. Product pages are thorough, with model height, fabric, fit notes and a size chart that converts between US, UK, French and Italian sizes.

Worth stealing

• Dresses menu split by length, occasion and colour, alongside curated edits such as Bridal, Denim and Travel
• Collections archive listing each season back to Resort 2025, plus artist collaborations with the Lee Krasner and Helen Frankenthaler estates
• Size guide with US, UK, French and Italian conversions and full garment measurements for each size
• 'Shop the Look' pairing on product pages and a 'similar styles in this size' prompt
• Back-in-stock and pre-order notifications on sold-out sizes
• PreLoved resale section and a separate ULLA fragrance and candle range